51Ç鱨վ

Analyzing Written Documents

• Develop competency in genre analysis
• Review samples of appropriate documents
• Outline their structural elements and their purpose(s)
• Identify characteristics of the documents (tone, voice, register, word choice)
• Understand the significance of multiple audiences for document development
• Develop a critical awareness of relevant ethical and legal issues

Developing Expertise

• Review outlining options for documents
• Use strategies for content development, including primary research
• Draft task analyses, work plans and schedules
• Use traditional editing tools for managing documents (e.g., style sheets, version control, templates)
• Practise using document production programs and tools (e.g., Acrobat, Advanced Word, InDesign)
• Manage visual materials (photographs, tables, charts) appropriately
• As needed, secure permission(s) to use copyrighted material
• Follow a typical approvals process for documents produced in the workplace

Producing Written Documents

• Prepare outlines for professional business communication documents
• Recognize the purpose of scope of work statements
• As needed, revise a task analysis, work plan and schedule
• Develop appropriate content (e.g., narrative, objective summary, case study, storytelling)
• Acquire permissions, if needed
• Resolve challenges (e.g., inconsistent feedback, lack of content, uneven quality)
• Use industry-standard tools

Enhancing Documents in a Transmedia Context

• Acquire an overview of the current media context (e.g., social media, transmedia storytelling)
• Demonstrate an understanding of how written print documents fit into this environment
• Repurpose components of the document or develop new content for collateral materials in a variety of forms (e.g., press release, blog post, social media post, transmittal memorandum, website, briefing note, slide deck, video)
• Integrate these components to achieve stated communication goal(s)